Zarrelli Carpentry - Logo Design
Client Request
Create a cohesive visual branding for a small carpentry and home repair business, Zarrelli Carpentry.
Keep visuals simple and clean, and make the name ‘ZARRELLI’ the main focus. Also ensure to include the brands slogan into the design, Committed to Quality.
Final deliverables will include a logo, business card, t-shirt design, and lawn sign design.
Inspiration Images
Sketches and Ideation
The client wanted their name ‘Zarrelli’ to be the focus of the logo. After discussion however, they were open to simplifying the logo to the letter ‘Z’.
Inspiration for the logo then came from the 45 degree angle tool, which I noticed makes half of the letter Z.
Final Logo + Wordmark
Brand Repeat Pattern
To the right, (below on mobile) is an alternative logo design.
The client and I both preferred the other logo design, however I was able to us the alternative logo to make a repeat pattern for the brand.
Business Card Design
Final Deliverables
